Location: Brooklyn, Pretoria (On-Site)

An upmarket student accommodation development in Brooklyn, Pretoria — together with its fast-growing, lifestyle-driven restaurant — is looking for a dynamic Marketing & Brand Manager to lead its creative and digital presence.

This is not a corporate desk job. This is a high-energy, on-the-ground role for someone who understands youth culture, lives and breathes social media, and knows how to turn a space into the place to be.

Role Overview

The Marketing & Brand Manager will be responsible for building brand desirability, driving occupancy, increasing restaurant foot traffic, and overseeing exciting growth projects — including the launch of a wellness-focused mobile app.

You will lead the content strategy, manage external agencies, and drive performance marketing initiatives, while being fully immersed in the day-to-day energy of the residence.

Key Responsibilities

Develop and execute a bold, youth-focused marketing strategy
Drive occupancy marketing for the student residence
Increase visibility and foot traffic for the expanding restaurant
Oversee and guide performance marketing campaigns (Meta, Google, paid social)
Manage and brief external agencies (digital, creative, PR)
Lead content strategy across social platforms
Oversee daily engagement and community interaction
Drive brand partnerships and on-site activations
Support the rollout and promotion of the wellness app
Track performance metrics and optimise campaigns accordingly

Requirements

Strong experience in social media marketing and brand building
Solid understanding of performance marketing and digital campaigns
Experience managing agencies and multiple stakeholders
Energetic, hands-on and highly creative
Comfortable working on-site in a fast-paced, youth-driven environment
Pretoria-based (role is fully on-site)

This is an opportunity to shape a lifestyle brand in a space filled with innovation, student energy, and exciting expansion plans.